Shaden Resort Brand Identity
Brand Shaden Resort
Whatever the purpose of your visit to the beautiful city of Al Ula in Saudi, Shaden Resort welcomes you with all the hospitality and warmth. It takes care of you with attention, offers you all the services and benefits under the highest level of authenticity and Arabic hospitality. The resort's naturally rich, elegant, and luxurious Arabic essence, as well as the highest standards of service, characterizes it. Enjoy a unique experience during your stay perpetuated as the best memories.
The resort's location is at the heart of Al Ulla city, found at the central core of the most attractive area, closest to the most important historical and vital facilities and entertainment, making it the best choice for relaxation.
In 2020 Carbony Studio team won the creative lead to revamp the new identity for Shaden. We defined new identity directions built on an Arabic typography technique to create a specific pattern from it, made exclusively by our calligrapher to give unique differentiation & connect Shaden's persona to the local Saudi culture. The color palette was well thought out and defined. A Caribbean coral & melon beige are two color shades of Alula sand. And the Caviar black color is the contrast added for a luxurious premium feeling.