Project Micro-1

Category Healthcare

 

With the raising demand of home healthcare & family hygiene, Micro-1 was created to provide the best In class anti-microbial and anti-bacterial healthcare range to provide safe and effective full family protection solutions.

 

CHALLENGE

Scoring in the anti-bacterial healthcare segment requires outstanding edge & competitive advantage, memorable visual identity and packaging. 

 

SOLUTION

We decided to build on the idea of the microbiologist. He’s always at the lab, inventing new formulas. We used one of the microbiologist symbols; the drop is an inspiration, giving the feeling of family health protection. We created multiple sub-brands with the persona of a microbiologist, with a young and modern style, away from the classical healthcare packaging to be differentiated from competition.