Client SNASCO Holding

Project GOC

Type Corporate Branding

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GOC is a leading facility management for Industrial and commercial facilities, aiming to be the top maintenance, cleaning and spare parts provider in the region.

 

CHALLENGE

GOC gives the best Guaranteed maintenance services & continuity based on differentiation & reputation, yet this service is not well valued as the company does not have a clear brand image.

 

SOLUTION

We took advantage of having a three lettered circular initials brand name,  we created a monogram that is tailored to the brand, by integrated a wrench in the negative space of the letter ‘G’. We also created a visual identity that is based on a grid, inspired by kitchens modular system, it reflects what the brand is about in a simple and professional manner.