Project Lazord Bakery
Type Commercial Branding
Lazord is a pastry known as best in class maker of French bakeries & sweets like cakes, tarts and chocolates. Lazord has premium positioning.
Lazrod developed a new strategy to open new stores attracting new audience & communicate premiumness with middle aged consumers, which require a new look & feel.
It was time to revamp Lazord.
We studies deeply the brand name, it is known as a deep metaphoric rock used as a semi-precious stone. We came up with idea to connect the meaning of the Lazord stone with the business type, stretching the letter ‘O’ to form a shape of the Lazord stone, adding three small half circles inside, to give the look and feel of a French baguette bread in the negative space, by using the classic semiotic technique.