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WMP

Client Al-Raeda

Project WMP

Type Corporate Branding

WMP is paper bag & core tube manufacturer, with a clear vision to be environmentally friendly, health centered, safety aware and socially responsible at the heart of the food packaging industry.

CHALLENGE

WMP aim to do strategically transformational by shaping a new future for the business. It has state-of-the-art paper bags, paper core, tube paper, cup tray & paper roll. The challenge was to reprosition and evolve WMP’s persona and connect it with the industry.

SOLUTION

Carbony Studios creative team invented a unique conceptual idea of an icon, which is a top view of an unfolded cardboard box. The colors were selected carefully to align with WMP’s vision, to be environmentally friendly.