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Beology

Brand Schwarzkopf

Category FMCG

 

Discovered in Nature, perfected by science

Beology is a premium hair care brand from Schwarzkopf, for an indulgent experience & effective results.

Designed for hair perfection &, delivers a long-lasting regenerative effect deep into your hair fibers, replenishing nutrition inside the hair. from mystical deep-sea extract known for surviving under extreme conditions

Launch Belogy as a premium brand, 360 integrated activations with clear differentiation to win share of voice & share of market, leverage strong recognition to the new brand.

The CarbonyStudios creative team passionately planned a mega launch, focusing on in-store sensorial experience to influence shopper buying decisions. We worked on connecting the brand with the consumer’s heart and mind emotionally through customizing display experience solutions, primary on-shelf category branding and secondary touch points gondola, 2X2 & floor stand to each channel in pharmacies & supermarkets.