Project Al-Raeda Group
Type Corporate Branding
Al-Raeda is a pioneer, diversified, leading & fast growing industrial investment group, holding three different manufacturing companies; aluminum extrusion, paper bags & polymers.
Al-Raeda seeks leadership with excellence & transformation towards regional & global positions by shifting its personality to fit the new positioning.
We came up with a concept which is ‘your gateway to new era of success’ and reflected it visually, by creating a contemporary brand icon. We merged three symbols; Islamic heritage gate, perspective/vision & the ripple effect which reflects progressive & continuity and created an ownable & easy to memorize icon.