Al-Raeda

Project Al-Raeda Group

Type Corporate Branding

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Al-Raeda is a pioneer, diversified, leading & fast growing industrial investment group, holding three different manufacturing companies; aluminum extrusion, paper bags & polymers.

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CHALLENGE

Al-Raeda seeks leadership  with excellence & transformation towards regional & global positions by shifting its personality to fit the new positioning.

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SOLUTION

We came up with a concept which is ‘your gateway to new era of success’ and reflected it visually, by creating a contemporary brand icon. We merged three symbols; Islamic heritage gate, perspective/vision & the ripple effect which reflects progressive & continuity and created an ownable & easy to memorize icon.